This is an indication of a truly equitable policy yielding favorable results. Since the expansion of our benefit, parental leave utilization has increased across the board with an equitable split between all types of parents.
Prior to implementing our 18-week paid leave for all caregivers, we saw nearly 50% more utilization of the benefit from birthing parents. One study found that if a man saw his co-workers take paternity leave, it increased his chance of taking it by 11%.įor example, Okta experiences an equitable split of utilization for our parental leave policy between all types of parents. One father at Okta said: “While paid leave policy looked good on the surface, there was extreme internal pressure that made it near impossible to actually be able to take it.” But culture can change this, to the benefit of all families. 76% of fathers are back at work immediately following the birth of their children, but peer influence and a culture that welcomes this much-needed leave can move the needle. From showing the positive impact parental leave has on the baby’s physical health and development to highlighting the benefits paternity leave offers mothers, many studies have proven the positive impact that lengthy, paid parental leave affords families.īut these positive impacts are only possible if companies also create a culture that encourages parents to take advantage of leave policies.
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Not needing to worry about where my income would come from so that I could take the full time allotted to bond with my child and allow myself to heal is something I am so grateful for.” Why paternity leave is part of family-centric benefits policiesĮquitable parental leave policies must be gender-neutral and offer a length of time that enables parents to both heal from the birth and bond with their child. As one mother at Okta said: “Okta's paid leave policy allowed me to enjoy the birth of my second child in a way that I was unable to do so with my first. Paid leave also helps women stay in the workforce while still having the opportunity to spend time dedicated to healing and bonding with their child.
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It's unclear which of these channels will ultimately find their way to Google TV, but Google is expected to strike deals that will give the company wholesale access to dozens of free channels. Other media companies with their own free streaming channels include the Weather Channel, Scripps, Reuters, Meredith and Bloomberg. AMC Networks, for instance, has launched multiple FAST channels, including one dedicated to "The Walking Dead" and one featuring IFC comedies like "Portlandia."
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Increased demand for free streaming channels has been met by a growing interest from media companies looking for ways to monetize their catalog fare. This effectively turns FAST channels into a free alternative to basic cable.
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Most smart TV makers directly integrate these channels into existing program guides, allowing for a seamless transition from live broadcast TV to streamed channels.
Roku has added over 200 free channels to its platform, and both VIZIO and Amazon have embraced live channels on their respective devices as well. This success has prompted other TV platform operators to also embrace free linear programming.
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Samsung alone streams "billions of minutes" of linear programming via its TV Plus service every month, Samsung Electronics SVP Sang Kim told Protocol last year. For these TV makers, free channels have become an overnight success story. That approach mirrors the way TV makers like LG and Samsung have integrated free streaming channels into their platforms. On smart TVs, the streaming channels are expected to be presented alongside over-the-air programming that can be accessed with an antenna. Google did not immediately respond to a request for comment.Ĭhromecast owners will likely be able to browse the channels through a dedicated live TV menu, which the company has thus far only used to offer access to paid TV services like its own YouTube TV subscription service. Free streaming channels could launch on Google TV as early as this fall, but the company may also wait to announce the initiative in conjunction with its smart TV partners in early 2022. These channels have the look and feel of traditional linear TV networks, complete with ad breaks and on-screen graphics. To achieve this, Google has held talks with companies distributing so-called FAST (free, ad-supported streaming television) channels, according to multiple industry insiders. The company has plans to add free TV channels to Google TV, the Android-based smart TV platform that powers Chromecast as well as select smart TVs from companies including Sony and TCL, Protocol has learned.
Google is looking to make its Chromecast streaming device more appealing to cord cutters.
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